MASTERFUL LUXURY HOME MARKETING
The Coldwell Banker Global Luxury ™ program offers an impressive global stage from which to showcase your home. As a Coldwell Banker Global Luxury specialist, Susan Georgeson is borderless and comes armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
When you list your most valuable asset with us, we will provide a unique fusion of local expertise, bespoke marketing, and global power to ensure exceptional representation of your fine property. We ensure that from our first meeting to the closing of the sale of your home, you and your home receive top notch care and service from me and my expert marketing team.
Here are a few marketing highlights
Impeccable marketing starts with incredible photography. Today's home buyers are armed with more information than ever. They tell their agents which
homes they want to see - and they've already rejected listings with too few, or poor quality photos. It is absolutely vital that your online listing has high-impact
photos to make a lasting first impression and create a desire to see more. We use HDR (High Dynamic Range) photography to showcase your home in the
best light possible.
PROFESSIONALLY PRODUCED PROPERTY VIDEO
We believe in letting properties speak for themselves and we do this by capturing the essence of your property and highlighting the aspects that will
appeal to buyers. We tell the story of your home in a way that captivates buyers.
3D VIRTUAL TOURS, AERIAL PHOTOGRAPHY, AND FLOOR PLANS.
We incorporate 3D matterport tours, aerial photography, and measured floorplans for our listings.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity – and an expert command of today’s online arena. Luxury properties that are marketed
through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites including WSJ.com,
James Edition.com, RobbReport, UniqueHomes.com, and numerous international websites through ListHub Global.
The Coldwell Banker Global Luxury™ website connects an affluent audience to some of the world’s finest homes. Multiple language translations and currency
conversion tools also allow international buyers to tailor their user experience.
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship – all of it lives in a
state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Luxury™
program. Distributed four times a year and paired with two leading publications, Unique Homes and the Wall Street Journal, the total annual reach
is 1.3 million readers.
STRATEGIC MEDIA AFFILIATIONS
From Haute Living to Conde Nast Traveler, the Coldwell Banker Global Luxury™ program encompasses a distinguished portfolio of media affiliations to
ensure your property’s exposure to affluent readers the world over.
The Coldwell Banker Global Luxury™ enables us to identify the right affluent clientele for your exceptional home. Our relationship with WealthEngine gives
us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new
level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase our home can be targeted.
The Coldwell Banker Global Luxury ™ program sets the standard by which many of the world’s finest estates are bought and sold.
Thinking About Selling Your Dallas Area Luxury Property?
Contact Susan Georgeson for the expert real estate representation you deserve.